Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google.
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Any business that has a physical location or serves a geographic area can benefit from local SEO.
What is the difference between SEO and local SEO?
Think of SEO as encompassing many areas of improvement that all relate to improving search visibility and organic search traffic to your website. Local SEO is one part of SEO, and efforts to improve local visibility can improve overall search visibility all over the world.